Our purpose of nourishing lives, hearts and communities starts with our own EBM family. Over the years we have developed an inclusive environment for people to grow and thrive in because our people make our future.
Our purpose of nourishing lives, hearts and communities starts with our own EBM family. Over the years we have developed an inclusive environment for people to grow and thrive in because our people make our future.
50 years of growth takes integrity. In that time, we have built a business that respects tradition but is always focused on the future. We recognize that our success is due to the people around us - those who work at the heart of our business, our consumers as well as the customers who have made our journey to become industry leaders possible.
50 years of growth takes integrity. In that time, we’ve built a business that respects tradition but is always focused on the future. We recognise that our success is due to the people around us. That means those who work at the heart of our business, as well as the customers who have made our journey to become industry leaders possible.
EBM has a proud heritage of nourishing lives, hearts and communities. These principles continue to guide our business today, as we remain determined to elevate lives in every community we can.
Our ‘quality first’ philosophy has built standards of world-class quality on a global stage – across plants, processes and product lifecycles. But this is only the beginning. Our next step is toward a fully-sustainable enterprise, as we analyze our economic, environmental and social footprint to realise this vision.
For the next 10 years, our vision is clear. Innovation will supercharge our entire business. From category-busting brands to meeting evolving customer needs, to smarter and eco-friendly operations, and entry into new export markets, we will invest in the future to meet the challenges of tomorrow.
But let me be clear - our greatest strength is not only our brands but our people as well. While our brands lead all major categories, our combined efforts have earned us the Best Place to Work award. The two are no coincidence, and we will always empower both our people and our brands to create a better world for all of us – our consumers, our partners, and our people.
EBM has a proud heritage of nourishing lives, hearts and communities. These principles continue to guide our business today, as we remain determined to elevate lives in every community we can.
Our ‘quality first’ philosophy has built standards of world-class quality on a global stage – across plants, processes and product lifecycles. But this is only the beginning. Our next step is toward a fully-sustainable enterprise, as we analyze our economic, environmental and social footprint to realise this vision.
For the next 10 years, our vision is clear. Innovation will supercharge our entire business. From category-busting brands to meeting evolving customer needs, to smarter and eco-friendly operations, and entry into new export markets, we will invest in the future to meet the challenges of tomorrow.
But let me be clear - our greatest strength is not only our brands but our people as well. While our brands lead all major categories, our combined efforts have earned us the Best Place to Work award. The two are no coincidence, and we will always empower both our people and our brands to create a better world for all of us – our consumers, our partners, and our people.
When you’re a leader, you set the standard. Our benchmark quality and authority are present in every aspect of our organization and are an example for others to follow. With that comes a responsibility to do the best we can for our employees, our industry, and our communities, so we strive for continued excellence in everything we do.
Because the world’s always changing, we never rest. As proven innovators with a deep understanding of our consumers and their needs, we can respond to new tastes. Through research and development, we also go above and beyond expectations to respond to society’s needs.
We strive to create a special place in people’s homes and lives as consumers, partners, and employees. Our desire and ability to be a positive influence guide so much of the work we do - beyond our category, beyond our business, and into the wider world.
To grow, we need roots. And we extend ours by giving back to deserving communities through engagement, initiative, enterprise, and patronage at the national and grassroots levels.
Could this be better? This simple question drives our spirit to innovate and helps us push our boundaries in every single area, from product to process. Because innovation, along with leadership, humanity, and vitality, forms our unwavering core values.
We’ve innovated since day one. You see it in our portfolio, from savoury to sweet and crispy to crunchy, through Saltish in the cracker segment and Peanut Pik in our nuts range. And we’ll continue to do so tomorrow, to meet ever-evolving consumer tastes, bringing joy each day, now and in the future.
Could this be better? This simple question drives our spirit to innovate and helps us push our boundaries in every single area, from product through process. Because innovation, along with leadership, humanity and vitality, forms our unwavering core values. We’ve innovated since day one. You see it in our portfolio, from savoury to sweet and crispy to crunchy, through Saltish in the cracker segment and Peanut Pik in our nuts range. And we’ll continue to do so tomorrow, to meet ever-evolving consumer tastes, bringing joy each day, now and in the future.
Dr. Zeelaf Munir is the CEO and Managing Director of English Biscuit Manufacturers (Pvt.) Limited (EBM) since 2015. Building upon the company’s strong foundations of over five decades, EBM has grown exponentially under Dr. Zeelaf’s leadership to become the largest national FMCG and biscuit and cake manufacturer in Pakistan while consecutively winning the “Best Place to Work” award. Her 25+ year career, extending from medical practice, and managing a multi-state organization to serving on the Boards of several for-profit and not-for-profit organizations, is much like the woman herself; authentic, dynamic, and purposeful.
Along with her current role at EBM, she is also a director at the Pakistan Business Council (PBC). She is the Chairperson of the Pakistan Advertisers Society (PAS), Chairperson of the i-Care Foundation, and a board member of LUMS Foundation, IBA Corporate Leaders Advisory and World Wildlife Fund Pakistan and serves on the jury of the IBP (Institute of Banking Pakistan) banking awards committee.
She holds a medical degree from Dow University, a Master’s degree from Johns Hopkins University, post-graduate residency training from Washington University School of Medicine and has done a management and leadership program from Harvard Business School.
Saadia Naveed joined EBM in 2002 and broke the glass ceiling for women in non-traditional roles as Director Operations, prior to her appointment as Deputy Managing Director in 2008. Saadia Naveed is an experienced operations and accounting professional with 20+ years of work experience. She has worked for four years at A.F. Ferguson & Co. and is currently overseeing EBM’s operations and processes.
She served as the first-ever female President of the Management Association of Pakistan (MAP) from June 2013 till March 2015.
She is also an active member of The Institute of Directors (IOD) London, Korangi Association of Trade and Industry, Karachi Chamber of Commerce and Industry, Arts Council of Pakistan and AKUH Cancer Society.
Shahzain Munir is leading multiple strategic Business Units for EBM. As part of the executive leadership, Shahzain is involved in critical business decisions related to business development, growth and expansion. He provides leadership to many strategic and business development initiatives and projects with collaboration in the departments of marketing, media, NPD, R&D, finance, operations, supply chain, and planning. He has also led the company’s innovation agenda and laid the foundations for the development and institutionalization of the NPD department and has brought many successful brands like Cake Up, Sooper’s brand extensions, Chocolicious, Choco Lava and Smile to life.
A graduate of George Washington University, he has over 13 years of experience in core business functions with a focus on brand building and development. As the third generation in the EBM Family Legacy, Shahzain has continually played an integral role in the company’s robust growth and will continue to extend his steadfast leadership for many years to come.
Zahid Iqbal is a seasoned professional with over 26 years of experience in marketing, trade marketing, international business, commercial operations, sales & distribution, and human resources. He joined EBM in 2006, and over his 18-year tenure, Zahid has risen through the ranks by institutionalizing data systems and processes, as well as building strong teams and brands. His proven track record of delivering both top-line and bottom-line growth and driving a high-performance culture has been instrumental in propelling EBM to new heights.
Zahid Iqbal holds a master’s degree in marketing and has worked on a variety of portfolios including personal care and FMCG.
As the Chief Operating Officer, Zahid leads EBM's transformation and strategic growth initiatives, heads the Management Committee, and continues to drive operational excellence while fostering a culture of resilience.
Kashif Ijaz is leading the finance function at EBM and joined EBM as GM Finance in November 2019. Kashif brings two decades of expertise to the table in fields such as IT, and in key financial functions including Financial Turnaround, Financial Operations, Planning and Strategy Management, Taxation, Audit, Compliance, and IT. He also leads the legal, corporate affairs and government relations departments. Kashif is steering the business toward sustainable growth, and also holds qualifications as a member of ICAP and CIMA.
Faheem Khan is heading the supply chain function at EBM and joined EBM as GM Supply Chain. An accountant by profession, Faheem brings with him 22 years of diverse experience, having worked in functions such as Treasury, Accounts and Supply Chain. He has worked on a broad range of product portfolios including Home & Personal Care, Ice Cream, Tea and now Biscuits. He is building a new bridge to success at the EBM Supply Chain unit with strategic development and integration of logistics, warehousing, procurement, customer service, and S&OP. In addition, he also leads the Quality Assurance Department, managing quality standards across the board. Faheem has also obtained qualifications in both ACCA and CPM.
Aaminah leads the marketing and communication teams, managing a portfolio of 18 brands. Her primary role is growing new and existing brands for EBM and developing strategies to deliver the company’s growth agenda for the future. She has over 15 years of expertise in the food, beverage and personal care sectors. She has done her Master's in Business Administration in 2001 from Lahore University of Management Sciences.
Muhammad Shahid is GM Manufacturing & EHS at EBM. With 19 years of experience, including a leading role in an MNC, Shahid has been an integral part of the company for the last 16 years, leading various aspects of the Supply Chain and spearheading strategic group-level production planning, engineering, and utilities, material management along with strategic projects related to capacity and civil enhancement to help deliver the long-term growth plans of the organization. Shahid also has the added responsibility of integrating EHS into all business processes and functions. With qualifications in Engineering and Management, he is chalking a new map to growth at the EBM and CFL manufacturing units.
Shakir has over 25+ years of experience and is considered an industry expert in the field of ready-to-eat foods and innovation. He has been responsible for all the development and expansion of our delightful cake category. In his role as GM - R&D and NPD, he leads the R&D department at the group level and is responsible for the biscuit and cake portfolios. His responsibilities include developing the organizational structure, resources, and long-term plans for product development by the department aligned with the business strategy.
He started his career in 1995 in food production and joined EBM in 2015 leading the development of the cake business.
Shakir has done his Master of Science with a major in Food Technology.
Khawaja Khurram Arshad is leading the IT function at EBM and joined EBM as GM IT in November 2023. He brings a wealth of knowledge, with over 24 years of experience in the petroleum, energy, automobile, and wholesale sectors.
He also has a background in the FMCG sector with multiple international brands under his belt.
Khawaja Khurram has completed his bachelor's from Karachi University, in Computer Science.
An Army veteran and a recipient of “Sitar e Imtiaz ”, Col Farrukh Mirza brings almost three decades of Armed Forces experience. He has joined EBM as a qualified Project Management Professional, certified in Labor Laws, and is pushing the bar to raise and transform EBM’s Industrial Relationship. His aspirations include the use of scientific Work Force Management leading the Admin function on the pathways of Sustainability, in line with EBM’s vision.
With over four decades of experience in product development, QASD, production and technology, Abdul Ghaffar Katiya is well-versed in Food Science and is considered an industry expert in biscuits. He has led the development of some of Peek Freans’ most iconic biscuit brands and continues to help strengthen our institutional knowledge with his vast experience. Abdul Ghaffar has previously headed the quality control function at various pharmaceutical companies.
