We nourish generation after generation.

For You And The Generations To Come

EBM has delighted and nourished consumers for generations as the leading food company from Pakistan with over 50 years of baking excellence.

We’re proud that our brands are a much-loved source of nourishment and play a positive role in our communities. Every day, over 100 million EBM biscuits and cakes bring joy and nourishment to people of different ages, nationalities, and ethnicities across the world.

We nourish generation after generation.

For You And The Generations To Come

EBM has delighted and nourished consumers for generations as the leading food company from Pakistan with over 50 years of baking excellence.

We’re proud that our brands are a much-loved source of nourishment and play a positive role in our communities. Every day, over 100 million EBM biscuits and cakes bring joy and nourishment to people of different ages, nationalities, and ethnicities across the world.

EBM: Maker Of Peek Freans

When you think of Peek Freans, you think of the quality, taste, and the passion for innovation. That’s because there is 50 years’ worth of goodness that goes into what we do. You can feel it in every biscuit and cake we bake. Our consumers are the ones that make us who we are and continue to drive and inspire us every day.

peak freance

peak freance

EBM: Maker Of Peek Freans

When you think of Peek Freans, you think of the quality, taste, and the passion for innovation. That’s because there is 50 years’ worth of goodness that goes into what we do. You can feel it in every biscuit and cake we bake. Our consumers are the ones that make us who we are and continue to drive and inspire us every day.

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Our Brands

Sooper The Nation's Favourite

As they melt in your mouth, they never fail to fill you with joy. Quality, warmth and the same familiar beloved flavour of egg and milk makes it one of life’s simple pleasures. It’s no wonder the nation has fallen in love with them.

RIO Creamy Double Treat

The flavourful treat that kids adore with unique dual fillings sandwiched between crispy biscuits. It's flavourful fun is brought to life through the mischievous brand characters called OBOs who share their never-ending stories of the playful pursuits of RIO.

Gluco Nourishing Generations

Kid loved; Mom endorsed - our biscuits are made with wholesome ingredients of butter, wheat and milk to help provide the energy for children to play, learn and grow.

Smile Rings of Delight

A smile makes everything better! Meet our icing-coated, sprinkle-covered, cream-filled rings of delight. Smile Donut Cakes are packed full of flavour for a burst of happiness to brighten up your day. 100% guaranteed to put a smile on your face (and maybe a few sprinkles too).

Whole Wheat Slices Wholesome Living

Made with pure fiber and with the lowest calorie count, Whole Wheat Slices is without a doubt the healthiest biscuit you can choose for yourself and your family.

Sandwich The Original

The Original Sandwich biscuits are loved by kids, adults and everyone in between. The signature embossed shell with its delicious biscuit flavour and smooth cream inside has been a household name since 1973.

Saltish Bite-sized, Savoury Treats

A bite-sized, teatime treat to pair with any dip or topping, Saltish is the Peek Frean answer to your savory munchies!

The Pik Collection Special Moments

With the authentic taste of real peanuts with Peanut Pik, the flavourful combination of peanuts and raisins in Party Pik, or the fusion of peanuts and pistachios with Pista Pik, you will discover something special in every bite. The Pik Range, simply baking perfection.

Marie The Queen of Biscuits

The timeless blend of vanilla, butter and milk, coming together to create the traditionally majestic flavour for your tea-time pleasure. The Queen of Biscuits in all its versatility is also the perfect accomplice to all your dessert quests!

Gluco Teddy Ready Teddy Go

No Colours. No Preservatives. Just naturally sourced goodness with added calcium to nourish little adventurers.

Farm House Cookies Discerning Indulgence

Cherish the indulgence of our rich delectable cookies and forever lose yourself to their irresistible taste and freshness. Made with carefully selected premium ingredients, the timeless tastes of our shortbread, our classic chocolate chip cookie and crispy coconut crunch will have you longing for it time and again.

Click Real Cumin that Clicks!

The distinct soft dough sprinkled with a dash of Pakistan’s favorite spice, creates an appetizing blend of sweet and savory, winning over all cumin lovers!

Choco Chocolate Cravings

The Choco range brings you the deliciousness of chocolate with a bold twist! With its diverse collection of flavours, it will take you on a chocolatey trip down yummy lane!

Cake Up Real Goodness Inside!

The lightest, fluffiest of sponge married to the most delicious, ooziest centers. A treat-time tasty cupcake designed to provide a wholesome and fulfilling experience in all your favourite flavours.

Butter Puff Buttery Savoury Delight

A versatile snack that’s airy, crispy & buttery to the core, to huff & ‘puff’ those savory pangs away!

Sooper SoftBakes Delicious Plain Cake

All the goodness and joy of the nation’s favorite in a delightful light plain cake. Sooper SoftBakes are the deliciously soft, richly flavoured treat that adds pleasure to your day.

Sustainability

Caring for the communities we serve goes beyond providing wholesome foods to meet nutritional needs. It means nurturing a sustainable environment that allows growth for future generations. We encourage everyone at EBM to embrace our culture of sustainability through three key pillars: Lifelong nourishment, Livelihood, and Environment.

This initiative drives our Sustainable Development Goals agenda and demonstrates our commitment to becoming a truly sustainable organization.

Sustainability

Caring for the communities we serve goes beyond providing wholesome foods to meet nutritional needs. It means nurturing a sustainable environment that allows growth for future generations. We encourage everyone at EBM to embrace our culture of sustainability through three key pillars: Lifelong nourishment, Livelihood, and Environment.

This initiative drives our Sustainable Development Goals agenda and demonstrates our commitment to becoming a truly sustainable organization.

DEI

At EBM, we believe that diversity, equity, and inclusion (DEI) are crucial to our success. We are dedicated to cultivating an inclusive environment where every team member feels valued, respected, and empowered. We prioritise creating an organization that supports the growth and advancement of all diverse groups by offering flexible policies and ample growth opportunities. Our aim is to double our diversity ratio by 2030. Embracing diversity and ensuring equitable opportunities for all, we strive to create a workplace where every talented individual has a seat at the table.

Be A Part Of Something Bigger

If you want to work with some of the nation’s most popular brands and create positive change in communities, join us and make a difference.

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Be A Part Of Something Bigger

If you want to work with some of the nation’s most popular brands and create positive change in communities, join us and make a difference.

View Linkedin

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